{"title":"Pureology","description":"\u003cp data-start=\"1179\" data-end=\"1435\"\u003ePureology specialises in \u003cstrong data-start=\"1223\" data-end=\"1273\"\u003e100% vegan, colour-safe professional hair care\u003c\/strong\u003e. 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The Pureology Smooth Perfection Shampoo takes this to the next level, ensuring frizz-prone hair stays smooth with the latest in micro-emulsion technology, combined with the most smoothing natural oils. It’s Pureology’s rare blend of ingredients from nature with cutting-edge science that gives them the competitive edge when it comes to haircare. Couple this with their AntiFade Complex® - rich in xylose sugar and vitamin E oil to prevents colour-fading from both washing and thermal damage, as well as the aromatherapy-inspired scent of violet, clove and musk and you’ll actually be excited for hair-washing night - how many people can say that?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDry-Frizzy and Damaged\u003c\/p\u003e\n\u003cp\u003eAll Hair Types\u003c\/p\u003e\n\u003cp\u003eCruelty Free, Vegan Friendly, Silicone Free, Paraben Free, Sulphate Free, and Eco Friendly\u003c\/p\u003e\n\u003cp\u003eCitric Acid, Essential Oils, and Keratin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAQUA \/ WATER \/ EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER, GLYCERETH-26, PARFUM \/ FRAGRANCE, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, CITRIC ACID, PPG-5-CETETH-20, POLYQUATERNIUM-7, POLYQUATERNIUM-10, SODIUM CHLORIDE, AMODIMETHICONE, COCO-BETAINE, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, SESAMUM INDICUM SEED OIL \/ SESAME SEED OIL, BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER, CAMELLIA OLEIFERA SEED OIL, BUTYLENE GLYCOL, LAURETH-9, GLYCERIN, TOCOPHEROL, C12-13 PARETH-23, C12-13 PARETH-3, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, MAGNESIUM NITRATE, PHENOXYETHANOL, BENZYL ALCOHOL, PELARGONIUM GRAVEOLENS FLOWER OIL, ASCORBIC ACID, BENZOPHENONE-4, METHYLCHLOROISOTHIAZOLINONE, SORBIC ACID, MAGNESIUM CHLORIDE, CI 15510 \/ ORANGE 4, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, CI 14700 \/ RED 4\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"JJ Hair and Beauty Supplies Australia","offers":[{"title":"Default Title","offer_id":43034011533365,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/9636\/2037\/files\/Pureology-Smooth-Perfection-Shampoo-266ml-1_475x475_0c049e86-9d9a-4f7c-88e5-aa14c4efe5dc.png?v=1710101130"},{"product_id":"pureology-strength-cure-blonde-shampoo-266ml","title":"Pureology Strength Cure Blonde Shampoo 266ml","description":"\u003ch2\u003e\u003cspan\u003ePureology Strength Cure Blonde Shampoo Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIlluminate the beauty of your blonde hair with Pureology Strength Cure Blonde Shampoo (also known as Pureology Purple Shmapoo) . Specifically tailored for all shades of color-treated blonde, highlighted, and lightened hair, this shampoo stands out with its violet toning properties. Dive into the magic of Pureology Strength Cure Blonde Shampoo as it meticulously neutralizes brassy tones, gifting your hair a brighter and ashy finish.\u003c\/p\u003e\n\u003cp\u003eIncorporating the wonder of Strength Cure Asta Repair™, Pureology Strength Cure Blonde Shampoo not only enhances your hair tone but also embarks on a journey to repair and rejuvenate damaged, brittle strands. Say goodbye to dryness and imminent breakage as this shampoo promises to shower your hair with the hydration it craves, ensuring a gleaming shine.\u003c\/p\u003e\n\u003cp\u003eThe added advantage of Pureology's signature AntiFade Complex shields your hair from potential heat damage, ensuring that your highlights remain brilliantly vibrant. This formula masterfully combats yellowish, brassy hues, ensuring your blonde remains authentic and radiant. Indulge in an unmatched amalgamation of strength and silken softness, unveiling the epitome of blonde perfection.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan\u003ePureology Strength Cure Blonde Shampoo Benefits:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly Tones \u0026amp; Neutralizes Unwanted Shades\u003c\/li\u003e\n\u003cli\u003eOffers Intensive Repair for Damaged Hair\u003c\/li\u003e\n\u003cli\u003eStands Proud with 100% Vegan Formulation\u003c\/li\u003e\n\u003cli\u003eActively Neutralizes and Counters Brassiness in Blonde Hues\u003c\/li\u003e\n\u003cli\u003eDelivers Resilient Strength and Silky Softness\u003c\/li\u003e\n\u003cli\u003eProactively Prevents Potential Damage\u003c\/li\u003e\n\u003cli\u003eAdvocates for ZeroSulfate®, Ensuring a Gentle Cleanse\u003c\/li\u003e\n\u003cli\u003ePledges Ultimate Color Protection with Patented Antifade Complex®\u003c\/li\u003e\n\u003cli\u003eHighly Recommended for Color-Treated Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients \u0026amp; Fragrances of Pureology Strength Cure Blonde Shampoo:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eHarness the power of plant-based protein, Keravis, which not only strengthens every strand but also fiercely combats potential damage. 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Build up to a rich lather and let it sit as per your blonde shade:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWarm Blondes: 3-5 minutes\u003c\/li\u003e\n\u003cli\u003eNeutral Blondes: 2-3 minutes\u003c\/li\u003e\n\u003cli\u003eCool Blondes: 1-2 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRinse thoroughly, repeating if deemed necessary. For an impeccable finish, follow up with Strength Cure Best Blonde Conditioner. 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